The times they are a-changing: men's makeup goes mainstream

For men, the very concept of makeup can still evoke a sense of trepidation. Historically, the beauty industry has overwhelmingly catered to women. But the tide is turning, and more males are embracing the notion of enhancing their natural look. As a result, the stigma surrounding men's use of makeup is slowly fading.

From cautious to confident

So, what's driving this shift? Celebrity makeup artists and pro groomers cite a growing desire among their male clients to look their best, without appearing