Kylie returns: margot robbie channels aussie icon in chanel 25 campaign

Los Angeles – Margot Robbie traded the silver screen for a shimmering Parisian street on a sunny December day, embodying the iconic energy of Kylie Minogue for Chanel. The actress, known for her transformative roles, stepped into Minogue’s shoes – quite literally – to recreate the music video for “Come Into My World,” a full-circle moment orchestrated by filmmaker Michel Gondry.

Robbie recalls first concert, shares wardrobe favorites

The campaign marks a fascinating reunion for Gondry and Minogue, who makes a fleeting cameo in the new video. Gondry, famed for his ingenious in-camera tricks, had long dreamt of working with the pop star, recalling his original 2001 shoot in Paris. For Robbie, the project holds a deeply personal significance: her first-ever concert was a Kylie Minogue show during the Fever tour, which featured “Come Into My World.”

“I’ve been dreaming about Kylie for 25 years,” Gondry shared with Vogue. “So I finally found a way to see her again.” Robbie, who playfully confessed she can’t sing, embraced the challenge of portraying Minogue without vocal duties. The experience sparked a lively conversation about fashion, favorite films, and karaoke dreams.

When asked about her favorite pieces from Chanel’s latest collection by Matthieu Blazy, Robbie highlighted a range of items – from tailored jeans and a brown trench coat to three-quarter-zip sweaters and cotton shirts. “I love that they’ve made it in three different sizes and a number of different colors,” she explained, emphasizing the practicality of the Chanel 25 bag. “I love that I can go to work and I can go out to dinner and I can keep my same handbag.”

From wuthering heights to barbie: chanel's enduring presence

Robbie also touched on her role in Wuthering Heights, where she donned over 60 Chanel archival pieces. “It’s so nice to have this relationship with Chanel where I can call them and say, ‘Hey, we’re doing a movie – this could be a really fun opportunity,’” she noted. The brand’s recurring presence in film, from Barbie to Wuthering Heights, underscores its timeless appeal.

Beyond fashion, Robbie revealed Pachinko as her favorite film of the year, praising its unexpected blend of genres. The campaign, captured by photographer Poupay Jutharat, is a testament to the power of nostalgia and creative collaboration—a joyous convergence of three artistic visions. The result? A dazzling tribute to a pop icon and a celebration of enduring style. This isn’t just a handbag campaign; it’s a vibrant reminder of how personal connections fuel artistic brilliance.

Photo: Poupay Jutharat/Courtesy of Chanel