Vogue drops a minty new flavor – and a sweet deal – in nyc

Ice cream lovers, prepare for a serious upgrade. Vogue magazine is joining forces with Morgenstern’s Finest Ice Cream to launch a limited-edition flavor, ‘Vogue à la Mode,’ on June 23rd, marking a significant moment for the brand and a playful nod to America’s 250th birthday, starring Gracie Abrams.

A taste of high fashion: the details

The flavor itself is a decadent swirl of mint ice cream, meticulously infused with spearmint and Vietnamese mint – a surprisingly complex combination. But it’s the studded elements that truly set it apart: chunks of chocolate-covered espresso honeycomb. Chloe Malle, Vogue’s head of editorial content, succinctly describes it as “the ultimate haute summer pick-me-up!”

But here’s the kicker: Vogue subscribers get a free scoop. Seriously. On June 23rd, from 5 to 6 p.m., head to Morgenstern’s shop at 2 Rivington Street in the Lower East Side. You’ll need your Vogue app downloaded and active to redeem your treat – it’s a digital verification system, so don’t even think about skipping the download.

Beyond the scoop

The ‘Vogue à la Mode’ ice cream isn’t just a novelty; it’s designed to complement Vogue’s latest issue, which features Brittany Spanos’s cover story, a first look at Lucas Museum of Narrative Art’s new exhibition, and Tamar Adler’s ongoing quest for the perfect potato. It’s a synergistic pairing – a little summer reading, a little indulgence, a whole lot of style.

The flavor will be available for purchase until July 7th, while supplies last. Don’t expect to find it lingering – this is a flash in the pan, or rather, a scoop in the ice cream.

Plan your visit

Morgenstern’s Finest Ice Cream,
2 Rivington Street
Tuesday, June 23 | 5 to 6 p.m.
Free scoops for active Vogue app subscribers. App required for verification.