Kaia Gerber's 'Spoiled Boys' Tee Takes Hollywood by Storm

Kaia Gerber was spotted in New York City yesterday, just after attending the U.S. Open and celebrating her Vogue September cover with Homer Gere at a Casa Magazines event. The model sported a cool and casual outfit featuring a black skirt, Emily Dawn Long’s “Spoiled Boys” tee, a Fendi Baguette bag, ballet flats, and sleek shades.

The ‘Spoiled Boys’ Tee’s Rise to Fame

Fellow celebrities like Pedro Pascal, Paul W. Downs, and Tommy Dorfman have also been seen wearing the same tee. Dawn Long, the New York-based CFDA/Vogue Fashion Fund finalist, first introduced the design earlier this year, repurposing vintage tees and screen-printing “Spoiled Boys” over them as a tribute to her male clientele.

Designer’s Perspective

“I make menswear—I love my boys,” Long explains. “’Spoiled’ usually gets a bad rap—like it’s a negative thing—but it can also mean pampered, cared for, and cherished. It’s a term of endearment.”

Retail Price and Popularity

The shirts retail for $200. Since their release, they've quickly gained popularity among Hollywood stars, with Pedro Pascal being one of the first to wear the blue version. Paul W. Downs and Tommy Dorfman have also sported colorful iterations for press appearances and red carpets.

Long’s Take

“I’m just making fun things for my friends, and ultimately we’re all in on the joke together,” Long says. “You can’t really go wrong with any of them: They are all perfectly imperfect.”