Margot robbie channels kylie: chanel 25 campaign recreates iconic music video
On a sun-drenched Los Angeles soundstage, Margot Robbie transported audiences back to the 2001 era, recreating Kylie Minogue’s iconic “Come Into My World” music video for Chanel’s latest handbag campaign. The project marks a fascinating convergence of creative history and personal nostalgia for the actress.
A full-circle moment for robbie and gondry
Robbie, known for her transformative performances, collaborated with visionary filmmaker Michel Gondry, the director behind the original video. This reunion is particularly poignant for Gondry, who had long desired a chance to work with the Australian pop icon. “I’ve been dreaming about Kylie for 25 years,” Gondry revealed to Vogue, recalling their initial shoot in Paris. It's a full-circle moment for Robbie, too; her first-ever concert was a Kylie Minogue show during the Fever tour, featuring “Come Into My World.”
The campaign isn't just a nostalgic nod. Minogue herself had previously named Robbie as her ideal biopic portrayer, citing the actress's versatility. Robbie playfully conceded, “I can’t sing!” – a refreshing honesty in a campaign centered on musical artistry.
Chanel 25: practical elegance meets iconic style
The star of the show, of course, is the Chanel 25 handbag. Robbie praised its versatility, highlighting the availability in three sizes and a range of colors. “I’m such a practical person,” she explained. “I love that I can carry so much in it, but it still looks chic.” The bag, designed by Matthieu Blazy, seamlessly transitions from a work setting to a dinner date, a testament to its modern functionality.